Intuitive Branding
Brands are created everyday, and yet, it is rare that one is created that causes an immediate sensation. It is commonly known that brand development is a process that over time gets into the heads and hearts of one’s target market and starts to make a difference in the overall success and hence bottom-line of a company. Sadly, few brands end up having the impact that a business owner was hoping for. On the other hand, some brand experts can pop them out one at a time and have incredible success with each and every one of them.
So what is it that separates the good branding experts from the great branding experts? Personally I believe it is intuition.
In my journey as a business intuitive and leadership coach, it has become obviously apparent to me that the ability to do anything in an extraordinary manner requires an acceptance, understanding, trust and the skill of interpretation of one’s innate intelligence or intuition. The multimillionaires and billionaires of today would unhesitatingly agree with me. Many of them have been quoted in this regard, attributing their ultimate success to intuition. So what does intuition have to do with developing a great brand?
A great brand creator will tell you that they somehow tap into the energy of the company and the products or services they provide and use the information they receive about this energy to create the brand for the company – one that always seems to fit and has the greatest maximum impact. This information is accessed with one’s intuition. The energy of the business reflects the purpose of the company and the potential it has to meet the needs of its future customers. I am aware this may sound somewhat esoteric, however success often occurs by using intangible sources. Quantum physics is a good example of this.
Tapping into your intuition like these great branding experts do is not a difficult process and can be easily learned and practiced. The result being a stronger and more trustworthy guide than one’s thinking mind. Ultimately however, one learns to use these two sources, the intuitive mind and the thinking mind together to receive intuitive impressions and then subsequently interpret them. It is a classical dance that often yields out-of-the-box ideas. And when creating a brand, that is exactly what you want – something unique that stands out and touches the intuitive minds of your potential customers. Their “wee small voice” will whisper to them that it is your product or service that they need.
Developing a brand is a complicated process. It is not just a name and a logo and a great tag line. A brand goes much deeper. It touches people every time one comes in contact with the business, from the person on the front desk to the customer service policies. If you consider that a business in a sense is a living, breathing entity with an innate intelligence of its own, you can see how a brand created for this business is a very delicate and important process. It is like choosing the clothes the business will wear to present itself to the world at large. In my consultations and workshops with business owners I teach them how to connect with the Being of their business and how to use their intuition to access all types of guidance from its innate intelligence. Ultimately the business expresses exactly how it would like to be presented and what is required to expand and develop its brand for maximum marketing potential. How much easier could it be?
Conclusively, branding a business is a vital process which generates awareness of its products and services and offers a ‘personality’ to a business. It is also a process that must come from a deep understanding of the business, its purpose and potential. These factors are reflected in the energy of the business and by engaging in a conscious intuitive process, one can access this energy and “feel it out” with the intention of being informed on many levels. This information can then be used to successfully brand a business that will in turn have the potential to be highly successful. As a mind stretching perspective, this is one that if given a test run will most likely harvest surprising results.
As the founder and president of Innate Intelligence, Debra Bajoras helps business owners create tangible results with the intangible. Debra facilitates intuition development programs and privately coaches and consults with business owners using her highly trained gift of intuition. She also offers workshops for business owners on how to connect with the innate intelligence of their business. Her book “If Your Business Could Speak to You, What Would it Say?” will be available in the fall of 2009.
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