One trick I have found useful since beginning my journey within the social media is the use of Google Alerts. I use this simple tool in two ways and it’s proving very useful:

1) Market Segmentation – this is extremely helpful in keeping up on the latest articles, blogs, etc pertaining to the market segments your company is interested in developing business.

2) Internal Review – I also use it to keep tabs on what the market is saying about our company by simply setting up an Alert with Eyerocket as the query. It is particularly important to set this one up “as it happens” because then you can respond to anyone instantly writing about your company. Good reviews can then be rewarded with a followup. Negative reviews of your company should be dealt with as soon as possible. (I haven’t had the chance to experience the latter, yet, thankfully).