Here’s an article I wrote about why Starbucks may have a tough time capturing the Neighborly community with their new concept brand store:
http://www.eyerocket.com/news2_Coffee.html
Here’s an article I wrote about why Starbucks may have a tough time capturing the Neighborly community with their new concept brand store:
http://www.eyerocket.com/news2_Coffee.html
Some words just have a good vibe around them, like ‘inspiration’ or ‘passion’. ‘Authentic’ seems to be the buzz word nowadays. Is ‘authentic’ always good, though? You can be an authentic thief or an authentic swindler. Bottomline is, you cannot ‘fake’ authenticity. I get suspicious whenever authenticity gets to be a goal in itself. Just BE it. Let your actions show your believes and motivations.
PS For the record, my mouth waters in weather like this when I just hear the words Starbucks espresso truffle… But that might just be my authentic taste for chocolat