We’ve all been delighted at some point in our lives when someone trusted us. In most cases we ended up doing more for that person than ever before because of that one moment of trust. Yet, for most business leaders today, trust and social media are currently like oil and water.
How awesome would it be if your employees were able to speak freely about their jobs – and you encouraged them to do so. Better yet, imagine if your customers did the same about your service? One begets the other and it’s all based on a simple rule of transparency: if you trust your people to speak about you openly then you clearly have nothing to hide which means the general public (your potential clients) have every reason to trust you because the message was authentic.
Jeff Jarvis, blogger, journalism professor, and author of “What Would Google Do” has a few words to say on the topic. Hope you enjoy.
Jeff Jarvis on Tapping Social Media“>