Objective
To create a simple, HTML website that confers the Stuart Lammert brand as a leading international mergers and acquisitions firm.
Solution
After documenting the tactical requirements Stuart Lammert expected of their website we then clarified their strategic imperatives which included a better understanding of their business as a whole. Below is an except from our proposed brand audit outlining what we were looking to achieve clarity on:
It was only after this exercise that Stuart Lammert began recognizing the need to
conduct an internal audit of their core values. This resulted in a reassessment of their internal vision as a company and drove their chosen tagline Ideas and Relationships in a Global World. The new tagline summarizes their strengths in "relationships" they have nurtured worldwide as well as their ability to provide unique ideas that benefit a wide range of clients.
This new vision was also the driving force behind how we approached their look and feel. We suggested they focus on the many industries they service as M&A specialists. Through the use of "cropped" photography, a sense of breadth is inescapable when browsing the website. The imagery is also intended to create a sense of mystery and intreague.
Next to fresh imagery, we suggested that client testimonials be a prominent part of their website seeing that referral from satisfied clients is their main form of business development. Having other client's praise placed next to descriptive copy makes it easier for potential clients to get more information from whatever page they may be browsing.
Client Feedback
"We asked Eyerocket to build our firm's website. They certainly accomplished this, and well beyond our expectations. In doing so they accomplished a lot more than just building our website. Their process pushed us to examine our core strengths as a firm. The internal discussion that ensued was a huge eye-opener as we realized a number of our colleagues had differing ideas as to what we actually do and how we do this differently than our competitors.
These insights, which took some time to develop during a well guided process led by Eyerocket's team, evolved into a single positioning phrase that we present prominently on our home page: Ideas and Relationships in a Global World. We truly are based on unique ideas emerging from, and subsequently executed through, our global relationships - that fact informed how the rest of the site (and further marketing) is to be treated. Once that was established Eyerocket also very well understood the type of look and feel that would best represent us and how we wanted to convey the information about our firm throughout the site.
I compliment Eyerocket on bringing us through a process of self discovery in helping us build a website that we and our clients are proud to present as part of our marketing presence. Eyerocket is a small team which brings with it the benefit of personalized service from both its principal and design staff. We also felt that we, as a small firm, were just as well treated by Eyerocket's team as their larger clients."
Edzo Wisman,
Managing Director
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