  
Challenge
To create an appealing brand and marketing program for CNBPA's annual Economic Outlook. The organization is focused around the Canadian Dutch community and their guest speaker was Bank of Canada's Governor,
David Dodge.
Solution
In oder to elevate the event as a premier gathering of economic leaders, Eyerocket set out to craft an event logo which conceptualizes "an optimistic 2007". This was achieved with the angled multinational bars representing the individual quarters of the year. The event nomenclature EO07 was designed to be functional for all future CNBPA Economic Outlook events.
Next to the event logo, Eyerocket completed the full design and execution
of the CNBPA's:
- website payment module for online registration
- event invitations and registration forms for mail-in registrations
- event poster
- media backdrop for the speakers podium
- Powerpoint presentation highlighting the event's sponsors
- Tabletalkers about the CNBPA and the sponsors
The consistently applied graphical approach gave the event a well-organized and official look despite the small group of volunteers who organized the Governor's address. |
